By Malvika Gurung
Investing.com — Created as a parody tribute to the ‘Lord of the Rings’ author JRR Tolkien, a Florida-based developer Matthew Jensen developed a cryptocurrency called ‘JRR Token’ and launched the digital coin in August 2021. The coin was widely promoted, to the extent that it received a video endorsement from Billy Boyd.
However, the family and estate of the late author deemed a trademark violation on the disputed domain name, ‘Jrrtoken.com’ created by Jensen, stating that the digital token was set up for Jensen’s commercial gain.
The Tolkien estate took the case to the Geneva-based World Intellectual Property Organization, which passed a ruling on Tuesday that ‘JRR Token’ set up by Jensen was deemed confusingly similar to the trademark owned by the late author’s estate, thereby infringing its trademarks.
WIPO ordered Jensen to put a stop to all its operations under the said domain name and delete all infringing content, including websites and social media accounts. The Florida-based developer also paid all the legal costs to the estate.
In his defence, Jensen stated that the crypto was generated only as a parody, for the purpose of being funny and there was no added meaning behind it.