Staycation increase for top avenue as footfall improves in August

Shoppers wearing facemasks inside a shopping centre in East London, during the easing of lockdown restrictions in England. Picture date: Sunday July 4, 2021.

2021-09-02 11:06:00

Shopper footfall is edging nearer to pre-pandemic ranges, with new figures indicating that staycations gave the excessive avenue a lift final month.

Visits to buying locations have been 18.6% decrease than in August 2019, with bricks-and-mortar retailers nonetheless struggling to get well after lockdowns stored customers away and drove extra purchases on-line.

However the knowledge from retail firm Springboard highlighted that it was the primary time the hole had been lower than 20% for the reason that begin of the pandemic.

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Central London continues to be affected by an absence of abroad vacationers and workplace staff

August’s footfall stage was additionally 20% forward of what was seen in summer season final yr.

Diane Wehrle, advertising and marketing and insights director at Springboard, stated: “Regardless of restrictions being lifted for abroad journey, it’s clear that Brits selected to remain residence for the summer season which gave a great addition to excessive streets and notably these which are enticing customer locations resembling coastal and historic cities.

“In giant cities exterior of the capital, the advance in footfall in August was practically double that in smaller excessive streets, placing them at a comparable stage versus 2019 for the primary time.”

The footfall determine was an enchancment on July when numbers have been 24.2% decrease than in 2019.

August’s numbers confirmed excessive avenue footfall down 23.5% on pre-pandemic ranges, buying centres off by 24% and retail parks 2.4% decrease.

Central London continued to endure from the shortage of workplace staff and abroad vacationers with buying visits down by 38% on 2019, however this once more was an enchancment on July when numbers have been 50.4% down – with the advance anticipated to proceed into September, Springboard stated.

Two shoppers wearing facemasks inside a shopping centre in East London
Most customers really feel “some extent of consolation” in going to shops, Springboard

Ms Wehrle additionally pointed to separate knowledge exhibiting that 89% of customers now really feel “some extent of consolation” in visiting retail locations whereas 50% are “fully snug” about doing so.

“This increase places bricks and mortar retail in a superb place at what’s the begin of This fall, main as much as the height buying and selling interval of the yr – Christmas,” she stated.

“On the idea that nothing untoward happens and restrictions usually are not put again in place, it seems to be an affordable expectation that by the tip of the yr footfall will likely be simply 10% to fifteen% beneath the pre-pandemic stage.”

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