TikTok and the N.S. election: The instances, they’re a-changin’ – Halifax | Globalnews.ca

2021-07-22 14:30:41

Because the clock tick-tocks towards the 41st Nova Scotia election, some candidates are harnessing the ability of social media to get voters engaged.

TikTok was nonetheless pretty new and wasn’t on the radar for many Nova Scotians over the last provincial election in 2017.

However because the video-sharing app — which is very common amongst Technology Z and Millennials –– surged in reputation over the past two years, some candidates are turning to it this time round to succeed in a brand new pool of people that historically don’t take part as a lot in politics.

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Max Emerson Taylor, a former Halifax mayoral candidate who has greater than 1,000,000 followers on TikTok, mentioned the rising platform could possibly be a great way for politicians to attach with folks by displaying them a extra accessible, private facet.

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“It’s good if they’ve a platform on social media to sort of present who they are surely, as a result of behind the scenes with quite a lot of politicians, you don’t know what they’re all about,” mentioned Taylor.

“Whereas in the event that they’re posting issues about who they’re, you’re saying, ‘OK, I do know this particular person now, I do know their sense of humour, I do know what they like.’”


Former Halifax mayoral candidate Max Emerson Taylor says TikTok could be a good method to interact with folks.


Graeme Benjamin/International Information

Upset with low voter turnout in earlier municipal elections, the 23-year-old ran for mayor of Halifax final yr with one purpose in thoughts: to get extra folks to solid their ballots.

“The purpose was by no means actually to win,” mentioned Taylor, who completed third within the race.

“I needed folks to vote, I needed folks my age to vote particularly, and lots of people my age voted and that was a very cool factor to see.”

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Regardless of his massive on-line following, Taylor didn’t use TikTok throughout his marketing campaign as a result of he needed to be taken significantly — although he nonetheless confronted disparaging feedback about his interest and his age throughout the election.

As properly, lots of his followers stay outdoors Nova Scotia and wouldn’t know a lot concerning the election. Nonetheless, trying again, Taylor wished he had used it extra to get the phrase out concerning the significance of voting.

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“Being a teenager in politics, being model new to the sector, I used to be so centered on being taken significantly that I didn’t use the assets that had been obtainable to me,” he mentioned.

“If you happen to genuinely imagine that what you’re doing is the suitable factor to do, there’s nothing flawed with having a bit of little bit of enjoyable to get the message out.”

Two-way engagement

One candidate who’s having enjoyable on TikTok is David Paterson, the NDP candidate for Bedford South.

Paterson, a instructor who taught center faculty final yr, mentioned he grew to become “very conscious” by his college students of simply how massive a platform TikTok was.

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“I do know that TikTok is a really highly effective and fascinating means of reaching folks, having actually genuine and real conversations, and as a instructor, TikTok actually suits with my educating fashion within the classroom,” mentioned Paterson, 32.

“It’s enjoyable, it’s real, it’s genuine, but it surely additionally has quite a lot of which means behind it within the messages we’re speaking with folks.”

He was additionally impressed by federal get together chief Jagmeet Singh, who received some consideration over the last federal election for his TikTok movies.

Paterson created his first TikTok submit on the finish of June, as election hypothesis within the province ramped up. Since then, he’s attracted a following of greater than 400 folks.

He mentioned he was involved about low voter turnout — fewer than 54 per cent of eligible voters solid a poll within the final election — and the extra methods to interact with the general public, the higher.

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“Low voter turnout just isn’t good for democracy. Individuals should be engaged residents, folks have a proper to have a voice in shaping a authorities that serves their wants as folks of their province, and we have to make it possible for individuals are engaged in that democratic course of, particularly younger folks,” he mentioned.

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“The selections that authorities make affect younger folks on an on a regular basis foundation and it’s going to affect the way forward for their planet.”

Thus far, Paterson has posted movies of himself doing marketing campaign preparations, similar to constructing indicators and making ready for a information convention, however he’s additionally used his platform to focus on points similar to local weather change, wealth inequality and street security.

The engagement to date has been “extremely fantastic,” mentioned Paterson, who mentioned his TikTok account creates an accessible means for folks to get ahold of him and ask him questions.

He additionally mentioned the movies creates a way of authenticity that may assist break down the obstacles between politicians and the general public.

“I can reply, I can interact, I could make video replies, and it actually creates a wealthy, back-and-forth two-way engagement that’s fairly significant and actually necessary when working an election marketing campaign to characterize folks,” he mentioned.

‘A whole lot of enjoyable’

Jill Balser, the Progressive Conservative candidate for the Digby-Annapolis driving, didn’t initially intend to affix TikTok, however she’s glad she did.

“Simply by creating these movies, I’m having quite a lot of enjoyable and that’s actually the power I need to deliver to the marketing campaign,” mentioned Balser, 35.

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Normally, Balser’s social media app of selection is Instagram. However realizing that platforms like Instagram and Fb aren’t reaching youthful folks as a lot as they used to, she created a TikTok account with the assistance of a 19-year-old marketing campaign volunteer.

The TikTok account remains to be pretty new, with solely three movies to date. The movies present her placing up election indicators and choosing up rubbish on the facet of the street.

Balser mentioned she has numerous concepts for future movies. Via her work with neighborhood growth, she mentioned she has spoken to many younger folks concerning the issues they’re involved about.

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“Part of my group that I work with are all of us below the age of 30, and their power and their want to additionally use these platforms and educate me in that capability has additionally meant I can now take a political stance and have the ability to converse to options and driving actions in an entire new means,” she mentioned.

“We have to handle training and employment, and I actually suppose that by these social points by that progressive lens, these are the messages that I would like to have the ability to ship.”

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Balser mentioned she believes TikTok — and no matter scorching new social media apps that can launch down the street — might be necessary for candidates in future elections to succeed in younger voters.

She added that along with with the ability to unfold her message, she’s additionally having a blast making content material.

“Having younger folks on my marketing campaign can also be educating me to be daring, and be courageous and use these platforms that you simply won’t use earlier than, as a result of one other factor that I’m studying is it truly is quite a lot of enjoyable,” she mentioned.




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