The iPhone simply had an enormous quarter

The iPhone just had a huge quarter

2021-02-22 19:02:22

The launch of the 5G iPhone 12 series propelled Apple to the primary place within the fourth quarter, Gartner stated in a press release on Monday. The final time Apple was the highest smartphone vendor was within the fourth quarter of 2016, in accordance with Gartner’s knowledge, which tracks gross sales to shoppers.
Apple (AAPL), which launched its 5G lineup in mid October, offered almost 80 million smartphones within the last three months of 2020, a 15% enhance on the identical interval the earlier 12 months.

The corporate additionally shipped its most iPhones ever to distributors in a single quarter, at 81.eight million, in accordance with analysis printed by Singapore-based Canalys late final month. By that measure, Apple has outperformed Samsung on fourth-quarter gross sales since 2017.

The ultimate three months of the 12 months are sometimes Apple’s strongest as a result of it usually unveils new iPhones in September. That was delayed final 12 months till October on account of provide chain disruptions attributable to the coronavirus pandemic. Samsung often updates its flagship Galaxy S phones in February, contributing to a a lot stronger first quarter efficiency. This 12 months, the corporate introduced new fashions a month early.

Apple’s double-digit gross sales development was achieved regardless of a shrinking market. International gross sales of smartphones slipped 5.4% within the fourth quarter, in accordance with Gartner, amid rising unemployment and weaker shopper spending due to the pandemic. Smartphone gross sales declined 12.5% in 2020 in comparison with the earlier 12 months.

“At the same time as shoppers remained cautious of their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones within the quarter,” stated Anshul Gupta, senior analysis director at Gartner.

“The iPhone 12 is a success,” added Canalys analyst Vincent Thielke in final month’s report. “Apple is best positioned than its rivals on 5G, being closely skewed in the direction of developed markets, and cell operator gross sales channels.”

Samsung nonetheless on prime for the 12 months

Samsung (SSNLF) offered 62 million smartphones within the fourth quarter. The corporate retained its place as the most important world smartphone maker for the complete 12 months regardless of a 15% decline in gross sales and competitors from Chinese language rivals comparable to Xiaomi, OPPO and Vivo, Gartner stated.
Huawei, which eclipsed Samsung within the second quarter of 2020, went on to undergo the biggest decline among the many prime 5 smartphone distributors, inflicting it to lose its quantity two place to Apple for the complete 12 months. The model ranked fourth globally within the last three months of the 12 months, Gartner stated.
US authorities sanctions, which blocked it from using some popular Google applications and companies on its smartphones, harm gross sales, Gartner stated. The corporate introduced that it was promoting its price range smartphone enterprise, Honor, in November, which might dent smartphone gross sales additional going ahead.

Gartner sees world smartphone gross sales recovering this 12 months. “The rising demand for reasonably priced 5G smartphones exterior China will increase smartphone gross sales in 2021,” stated Gupta.

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